Where Fandom Comes to Life
February 1-2, 2025 | Main Street Station, Richmond, VA
- Age Range: 15-54
- Gender Distribution: 60% male, 40% female
- Geographic Reach: Primarily mid-Atlantic region, including Virginia and neighboring states
- Key Interests:
- Primary Interests: Anime, gaming, comics, literature, cosplay
- Secondary Interests: Sci-fi, fantasy, steampunk, horror, technology
- Average Spend per Attendee: $200-600 on merchandise, exclusive items, and activities
- High participation in contests, workshops, and interactive experiences
- Preference for limited-edition, exclusive products and experiences
- Email campaigns with high open and click-through rates.
- Social media engagement through guest announcements, contests, and more.
- Collaborations with influencers, YouTubers, and media outlets, amplifying brand exposure.
- Real-world examples: Explore case studies from previous sponsors that highlight tangible outcomes, from brand exposure to lead generation.
- Data-driven insights: Our event data provides a clear picture of ROI, helping you make informed decisions about your sponsorship level.
- ROI tools: Our custom calculators help estimate potential returns based on your marketing budget and our event’s proven performance.
Case Study 1: Simple Health
Objective: Simple Health, a new health and nutrition company, aimed to bring awareness to the idea that living a healthy life can be simple. They wanted to engage with our audience to introduce their products and philosophy. Approach: Sponsored an interactive health challenge booth where attendees could learn about simple, everyday healthy habits and win branded giveaways like water bottles and meal plans. Ran a social media campaign encouraging attendees to share their health goals Results: Engaged with over 800 attendees at the booth, resulting in 300+ new email sign-ups for their newsletter. 25% of attendees who visited the booth later interacted with their social media campaign, helping the brand trend locally. Website traffic increased by 20% during the event weekend, with a 10% conversion rate on product sales. Positive brand sentiment and product awareness grew significantly due to the direct engagement and hands-on experience offered.
Case Study 2: Cartoonimation
Objective: Cartoonimation, a comic company specializing in webtoons, wanted to raise awareness for their most famous webtoon, The Adventure of Nick & Roger, and increase their fanbase at the event. Approach: Cartoonimation set up an immersive booth showcasing characters from The Adventure of Nick & Roger, complete with themed backdrops for attendees to take photos. They gave away exclusive merchandise, including signed posters and limited-edition prints. Results: The booth attracted approximately 1,100 attendees throughout the event. Over 200 photos were shared on social media using event-specific hashtags, creating a viral buzz around the booth. Cartoonimation’s webtoon saw a 25% increase in traffic during and after the event. Their social media following grew by 15%, with an uptick in interactions on posts related to The Adventure of Nick & Roger.
- Emphasize the immersive experience: Our event is more than a convention—it’s a journey through fandom. Each realm (anime, gaming, comics, etc.) offers brands an unparalleled opportunity to connect with their audience in creative, interactive ways.
- Showcase exclusive partnerships: With popular influencers, celebrities, and media outlets, our partnerships amplify your brand’s reach.
- Leverage the "realm" concept: Your brand can align with a specific realm, creating customized activations tailored to your target audience. Whether it’s a gaming demo in the Realm of Gaming or a cosplay contest in the Realm of Anime, we ensure that sponsors reach the most relevant and engaged audience.
- Partner with complementary brands: Collaborate with other companies that target similar audiences for joint promotions, giveaways, or product bundles.
- Offer co-branding options: Sponsors can co-brand with Rise of the Realms Con, allowing your products to be featured alongside our iconic branding, further solidifying your presence in geek culture.
- Social media shoutouts
- Logo on event website, promotional materials, and T-shirts
- 4-weekend passes
- All Vigilante benefits
- Website exposure, logo on event flyers
- Free vendor table
- 6-weekend passes
- All Hero benefits
- Inclusion in the event program
- Banner placement
- Interactive brand activation (e.g., demo or workshop)
- 8-weekend passes
- All Superhero benefits
- Full-page program ad
- Host a panel or session with a celebrity guest
- Premium booth location
- 10-weekend passes
- All Supernova benefits
- Naming rights to a specific event or realm
- VIP lounge access for your brand
- Exclusive recognition during major events
- 20-weekend passes
- All Galactic benefits
- Opportunity to sponsor major events (Fandom Cosplay Fashion Show, Runway of Realms)
- Custom engagement tailored to your brand
- 30-weekend passes
- A hyper-engaged audience: Our attendees are passionate and eager to engage with brands that understand their world.
- Innovative sponsorship opportunities: From immersive brand activations to tailored VIP experiences, we offer sponsors unique ways to connect with fans.
- Proven results: With detailed post-event analytics, you’ll receive comprehensive data on your sponsorship’s ROI, including metrics on brand visibility and audience engagement.
